Let me start by apologizing ahead of time for being a manipulative bastard. I've just finished a set of tests on this blog and now I want to explain a few things to you about the world of Internet marketing. Some of this you will have heard before but even you seasoned readers should read on.
I just convinced several hundred people to download a firefox add-on that apparently doesn't work and only Paul from Internet Marketing Product Reviews dared mention that Brad Callen's products tend to be crap. After having a few PPC friends check their own ads with the PPC Web Spy tool - we found out that it didn't bring up their keywords. In fact it looks like the tool simply digs out the relevant keywords and CPC much like keyword elite does from the same source - Google. It doesn't appear to show the advertisers individual keywords or bids after all. If any of you use PPC then please check your own ads and let me know if the tool is working.
Why do so many people trust the word of others (yes even me) and never bother to check things out for themselves?
This is the X factor.
Do you know who really succeeds online? The people who think for themselves, the people who take everything with a grain of salt and verify things on their own. The people who know how to separate the bullshit from legitimate information.
I shouldn't have to tell you folks to verify the things I say. You should be doing it on your own. Now I realize many of you wouldn't call bullshit on me in the comments out of friendship or respect but no one did it quietly in an email either. I can list on one hand people who have taken me to task in the past - Fiar from Political Humor, Gary from Everything Everywhere, Frank at How to Earn Money Online and a few others. I love these guys and can tell you they will be successful. They sniff out the bullshit and think for themselves. (I don't want too many links but Terry, Trent, RT, Splork all belong in this category as well). Considering the amount of readers I have the list is small. I'm not trying to insult anyone or show a lack of respect - I truly value all the friends I've made with this blog but I am trying to point out one of the biggest factors when in comes to being successful online or elsewhere.
Think for yourself.
Why do the A-List have such large fan bases? Because the majority of people trying to make money online don't think or verify anything. They just follow along doing whatever the so-called expert tells them to do. They are a gold mine for anyone who wants to manipulate them. I can just imagine how much money I would have made if I had told everyone that PPC Web Spy was a great affiliate product and buy the upgrade!
I joke all the time about how I am just setting my readers up in order to scam you all big time one of these days. The scary thing is I probably could. (I won't but I'll keep threatening)
Now there is a point to this other than being a jerk. A recurring theme in my emails is "Please talk more about internet marketing". The emails aren't asking for advice on selling "Oil Filters" - the people all have MMO blogs of one kind or another and they want in on the whole "selling IM products to Bloggers and IMer's" niche. Now instead of me telling you how broke you will be following that path I set up this little experiment to show you results instead. I'm not pulling the PPC Web Spy banner down just yet. My readers have had a crack at it and now I will see what kind of response I get from my search traffic.
Here are some stats.
9156 visitors have seen the banner.
218 people downloaded it with my link. No idea how many may have downloaded it without the link.
No one paid for an upgrade. (Thankfully)
So you want to sell to internet marketers huh?
I only got a 4.2% conversion for a "free" download. And not a single sale.
Remember I have a lot of targeted traffic, I'm seen (I think) as reasonably honest and this is all I could pull off.
How well do you think you are going to do selling to other Internet marketers?
One of the biggest problems with this whole online biz is assumptions. People assume a site with 5000 visitors a day must make a killing selling things. People see someone with 50,000 feed readers and assume they get 50,000 visitors a day - not. Do you really think Darren Rowse makes a killing everyday selling the crap in his banners? No. He makes money selling ads to others who put up the banners and they make nothing from his traffic. The assumptions stem from the fact that no one who has a large traffic base is willing to tell people just how few affiliate sales are made in the IM niche. Rowse won't admit it or he wouldn't get advertisers willing to pay big bucks to put their ads on his site.
One of the reasons for me adding that banner is to gauge my own CTR when it comes to selling advertising space on top of my blog. I have run a few different banners just to see what an advertiser might expect. The results are woeful. In fact after this episode I don't think I will offer the ad spot. My Adsense revenue takes a beating (a loss of about 30% ctr every time I've added a banner). This means charging an advertiser at least $50 a day for the ad. Unfortunately the advertiser won't get their money's worth and that bugs me. I know others would just sell the spot and don't care about the results but I don't want my name dragged through the mud for ripping people off.
You have all heard the saying that there is no money in selling to other bloggers. With the exception of the developers and their handful of super-affiliates this is true. Even then the return is small. Callen may make a few grand from his latest venture but he won't retire on it. In a month he will be flogging something else. He has too to keep a steady income coming in.
But Griz - you're in the MMO niche so there must be money in it... right. Yup - using Adsense there is. Selling products? Nope. ( Yes alright - with my targeted search traffic I could probably sleaze out a living scamming beginners but would you want to do that?)
Think on this. If I put through 9000 people in two days on my shoe site how many affiliate sales (or leads) do you think I would have compared to the IM crowd? Actually it's not as high as you think but still a world away from IM. On average my conversions are in the 8-12% range and sometimes a lot higher when a hot seller comes along. Strangely enough I still tend to do better with Adsense than affiliate sales. The thing is, civilians buy and click. IMer's don't and while you are tired of hearing this I thought some hard numbers might get the point across. If I can't make a good buck selling crap to bloggers do you really think you will with a fraction of the traffic?
I'm sorry if I sound harsh and that I have avoided answering all the emails asking for help in this area. The fact is I don't want to encourage any of you to follow the IM path. I'm not hogging it for myself. It just isn't a profitable business model and especially for beginners. Learn SEO and get non - IM niches to the top of the serp's first. Once there you can experiment and flog whatever you like but at least you will have traffic to flog it too. And there is always Adsense if nothing else pans out.
Most importantly - learn to question everything and everyone. I don't mean that you should become a cynical bugger - just have a healthy skepticism about what you hear and learn how to verify the claims you come across for yourselves.
I just want to mention this - a congrats of sorts. While I was typing this up Lane left a comment on the PPC Web Spy post.
Here is part of it.
(1) When I click on each of the advertisers, they don't necessarily have the specific keyword that I queried for on their list. For instance, I just typed in the keyword phrase: buy perfume. The top advertisers are clearly looking for people looking to buy perfume, as their ad reads "Buy Perfume at Sephora" However when I click the "View Keywords" button, NONE of their ads listed are about perfime -- they, like several of the other advertisers listed show ads about other things liked shaving cream and acne.
Why don't I see the keyword that I was searching for?
(2) Sort of related to the previous question... Since I don't see the keyword that I am looking for, how can I tell which advertisers are the lower priced one that I would want to eliminate?
Finally someone actually used the tool and realized something fishy is going on with it. Well done Lane. The answer to your questions btw - it's a piece of crap.
Again sorry for misleading everyone with this download - I just had to make a point.
Don't believe everything you read online - check it out yourselves. I don't mind people calling bullshit on me. It means you are thinking things out.
I hope you will all forgive me but I imagine the old feedburner cancellations will start about a minute after posting. I hope not as my intentions were honest.
I will provide the search stats for the banner in a few days.... and then it will be gone.
