Update: If you found this post while searching for a Review of PPC Web Spy then read this post and then read part 2 before you act - PPC Web Spy Review Part 2
Since my Adsense is shot to hell this week anyway I may as well do another post - yes my faithful readers - 3 posts in a week! Your feedreaders must be overheating!
Full disclosure - I could make money from this "Free" product but it is unlikely and I will get to that in a moment.
You will notice the new banner ad on top of the page. If you click it you will be taken to the PPC Web Spy landing page. Type in your bonafides and you will indeed get a free copy of Brad's latest software.
What is it?
The landing page explains it all quite clearly but basically it's a tool for finding the keywords that Google Adwords users are targeting. This will be very helpful for all you PPC marketers. I don't do PPC anymore but it turns out that this little tool, inadvertently, is also a handy addition for those of us who make money with Adsense. And the tool is free so why not use it?
Essentially it highjacks your browser (you must use firefox btw - and you should be using firefox anyway!) by adding a little widget to the bottom of the browser that you can toggle on and off.
If the widget is off you see Google search results like always. If the toggle is turned on then you see search results that look like this;
Click all images to enlarge
If you click the "Keyword" Button located beneath each Adwords advertiser you will get a list of keywords like this;
By now I shouldn't have to explain to all you Adsense people how useful this is. Imagine how helpful in targeting high paying keywords?
The software also shows you who the Noob Adword users are as indicated in the next screenshot.
You will see this whenever you click the "Keyword" Button and the Advertiser doesn't have a track history. In other words don't target his/her keywords as they don't know what they are doing. Target the professionals as they will lead you to the keywords that pay.
You can also tweak your competitive ad filters in your Adsense account to eliminate all the low bidding advertisers from showing up on your content ads. (Note - I just gave you an important tip! lol)
Now what is the catch to this clever little program?
Well the software really is free and for us Adsense users and PPC users the "Catch" is not important as you can get the software for nothing. The catch, as usual is the sales spiel which will try and entice you to pay for the premium package. The premium package is nothing more than a new version of a Branded Giveaway - in this case you brand the PPC Web Spy Free giveaway software with embedded affiliate links which will then earn you money every time one of the people who downloaded your free branded copy of the software buys something. Or that's the premise but it's not likely to work so I wouldn't go hog wild paying for the premium package.
Here is the scheme.
If you pay for the upgrade and giveaway branded copies this is what happens.
When the person who downloaded the copy through you uses it they will benefit from the "Keyword" info as outlined already but in using the product they will also add 2 new serp listings to the number 1 and 2 positions in the serp's for whatever keyword they are researching. These listings will be for affiliate products and if the person clicks on them and buys then you will get the commission. Watch the video on the sales page for a complete understanding of how it works. (You can see the Video without paying anything.)
The problem with this gimmick is that anyone you get to download the free software is likely to be another marketer and/or blogger and they will see the same video and know the serp listings contain your links. And being true IM'ers they will dutifully never buy a product with your link in it. If this software could be added to the millions of browsers used by internet civilians like teenagers then yes this could make someone a lot of money. That's not going to happen though - the only people who will have it installed will be other bloggers. I don't recommend upgrading to the premium package unless you enjoy trying to sell affiliate crap to other affiliate marketers.
I do recommend you download the free software though and add it to your Adsense Keyword Tools folder. The program will be dynamite for targeting keywords. The bonus - a lot of you can stop sending me emails asking how to find "good" keywords to target. This tool is pretty useful and I don't say that about many programs online.
If you want it you can download it free from the Banner on top of the page.
Don't buy the upgrade - just my opinion.
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